Shake Logo

Be a Connector: Advice from a Fashion Blogger

by Dakota Kim

Be a Connector: Advice from a Fashion Blogger Kristina Uriegas-Reyes

Kristina Uriegas-Reyes is a New York-based fashion blogger who runs the popular site TweeValleyHigh. We asked her for her advice to people interested in fashion writing, how she got her start, and about her sense of style.

1. How did you first start fashion blogging and when did you start TweeValleyHigh?

I started blogging in 2007, creating a street style blog for my hometown of San Antonio, Texas. I began to experiment with fashion and was inspired by undocumented street style all around me. I set out to prove that Texas fashion was more than just jeans and a T-shirt. Although it was never my goal, starting a street style blog helped me become more social and meet new people. I started a personal style blog in 2010 after I moved to NYC. I enjoyed sharing my style and meeting fellow bloggers online.

2. Your blog is pretty and full of colorful photos of your daily style. How did you design it and how do you curate the content for it?

The current design is a new investment. I knew I wanted bright pastels and a sixties vibes. I created a Pinterest board of inspiration and contacted Kaelah of A Clueless Girl’s Guide. She created a whole new look that I’m totally obsessed with! In terms of content, I usually stay in the fashion and beauty department, but can expand to other stuff like food and films. I’m in the midst of creating a more comprehensive editorial calendar.

3. How would you describe your style?

My style is sock-hop teenager meets sixties secretary meets little old lady. I’m a big fan of girl-groups and the style of French new wave films. Style inspirations include Ronnie Spector (The Ronettes) and Marlo Thomas (That Girl).

Be the connector you wish you could meet by recommending people for things they might be good for. They might repay the favor later.

4. Was there ever anything you wished you’d done differently when it comes to your first few years of career, writing and blogging in New York?

I wish I had started a personal style blog from the get-go, but I can’t go back in time and I’m doing the best I can with my accomplishments so far. In terms of my writing career, I’m proud of the way I established myself and gained experience since moving to the city. There are always things that get pushed back, but such is life. I get to everything eventually.

I’ve never chased money for my blog. Recently though, I’ve gotten a few inquiries and I now have my first sponsor.

5. What advice would you give to a freelancer just starting out in the world of fashion, or to someone who wants to break into fashion as a full-time job?

Network, network! By that, I just mean, go to events and be nice to everyone, not because you want something, but because it never hurts to have a friend. Be the connector you wish you could meet by recommending people for things they might be good for. They might repay the favor later.

Dakota Kim is a freelance journalist covering the arts, style, business, food and travel. Her work has appeared in Salon, The Huffington Post, Bedford + Bowery, The Wall Street Transcript, and various in-flight magazines. Tweet her at @dakotakim1.