Victoria Gronauer serves as Principal at SYGORA, a digital event strategy and production agency based in New York City.
SYGORA assists global financial services clients with staging live, hybrid and virtual corporate events. Victoria uses Shake to get her expectations with vendors in writing and create agreements on-the-spot.
HOW DO YOU USE SHAKE?
I was recently on the phone with a potential client and they asked me to send them a preliminary contract outlining the basic terms of our agreement. While I was on the conference call, I was using my phone to insert field language into my Shake “freelance” agreement. I then hung up the phone, and because I was able to get the terms “fresh” while on the call, I did not miss any of the clients “asks” we discussed. Getting details into a contract quickly with the right legalese can be daunting. Shake really helps you put those additional safeguards in place by asking the right questions, especially when you are using the app in real time.
WHAT KIND OF IMPACT HAS SHAKE HAD ON YOUR PRODUCTIVITY?
It takes major stress off of my mind. It’s like having a little lawyer version of The Great Gazoo around to ensure you have your foundation of legal conditions sorted correctly.
WHAT ARE THE ELEMENTS YOU LIKE MOST ABOUT SHAKE?
The questions that Shake asks trigger an appropriate conversation between both parties. It is a non-intrusive tool that guides you through those who, what, when, where, why and how details. The result is documented expectations and deliverables that can be reviewed with an aim to eliminate ambiguity.
TO WHOM WOULD YOU RECOMMEND SHAKE?
I would recommend Shake to other event planners or vendor/suppliers in my industry (that are start-ups or small business owners). No one wants to have disagreements over contracts, but most of them stem from not putting down expectations in advance. That’s what a contract is for – to preserve relationships and build them on clear foundations. Creating a contract, even at the smallest level between two persons, shows respect for what hopefully, will be a successful business outcome. Storing your contracts and drawing up those agreements is critical to running your business.