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How to Use Your Digital Presence to Help You Get a Job

How to Use Your Digital Presence to Help You Get a Job

It shouldn’t come as a surprise that potential employers care about your digital presence. What you say and where you say it online offers insight into who you are as a person and professional.

If you’re looking for a job, my recommendation is to embrace this reality: make it easier for potential employers to find what they’re looking for, and make sure the information they find is actually about you.

As an HR professional, there are certain sites that I regularly use to vet applicants for various types of jobs. Here’s the list:

FOR DEVELOPER CANDIDATES:

  • GitHub – Github is a great resource for the more technical members of the hiring team. They can look at the projects and code you have been working on to get a feel for your style. They can also look at code repositories that you flag to get some insight into what you find interesting

  • Stack Overflow – This is a forum for questions and answers about all things programming related. Most of the developers I know use it as a great tool when they’re stuck on a problem. Being active on Stack Overflow can demonstrate what topics you are interested in, or if you tend to provide answers, where your expertise lies. They also have a tool that can function as a digital resume if you so choose.

FOR DESIGNER CANDIDATES:

  • Behance – Behance is a portfolio site targeted for design. Most of the works hosted on the site are finished projects showing the breadth of your work. They also allow you to apply to positions directly from their site.
  • Dribbble – Dribbble is another portfolio site but geared a bit more to work in progress. Designers often post what they are currently working on, and share examples of process as well as work. Dribbble also has a neat team function that allows each member to add their own work to a shared space to give a more complete picture of the projects in progress.

FOR BUSINESS CANDIDATES:

  • LinkedIn – For candidates interested in marketing, business development, or other business roles, LinkedIn is the standard. It allows you to show your connections, influence and focus. The site has also rolled out features to highlight examples of work, recommendations and areas of expertise.

FOR ANYONE:

  • AngelList - If you are interested in working with startups specifically, you should definitely be on AngelList. AngelList not only has a great list of startup profiles that includes information like stage, investors, employees, and founders, but also allows you to complete your own profile so you can connect directly with those startups.
  • Twitter/Facebook/Google+ – Social media can be a fantastic window into what makes you the quirky, fascinating person we’d love to work with. If you have an application-safe profile, feel free to include it. If you don’t want your employer to look up your social media profile, adjust your privacy settings accordingly.
  • Personal Website – A personal website/blog/portfolio lets you include exactly what you want to highlight your strengths. You can also link to any of the sites above from one central location.

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Employers care about more than what’s on your resume. Use your digital presence to give a more complete picture of you as a professional. Personally, when I’m recruiting, I find that the right online presence gets me more excited than the best resume.