As an entrepreneur or freelancer, it can be tough to differentiate your personal brand and voice when trying to stand out in your industry. Growing companies and independent contractors can’t always afford to hire a marketing or publicity team to expand their voice, but everyone can take advantage of social media to rise above the noise. Here are some tips and trick on how to use Twitter to stand out and connect with potential clients and users.
Befriend the influencers
Social media managers everywhere will tell you the best way to keep track of industry trends on Twitter is to follow the influencers. These people are generally easy to identify and follow, but being a fly on the wall of the proverbial board room will only get you so far. Don’t be afraid to interact with the people you think are powerful in your industry. If an influencer you admire tweets something that you find to be particularly compelling, tell them. Retweet them or tastefully respond to their tweet with something that adds to the conversation. Trolling important people is never recommended, but showing that you know your stuff and can contribute to industry-relevant conversations elevates you as a potential expert in your field.
Be a color commentator
It’s unlikely that you’ll have something genuinely newsworthy to tweet about every single moment of the day. Not every tweet you send out needs to be a news update or a business-specific piece of content. Interact with your followers by asking them questions or holding a twitter chat during slow news days. Comment on what’s trending that day and use hashtags to participate in those conversations. Being able to speak on a breadth of relevant topics will help cultivate your voice and build out your presence online.
Not every tweet you send out needs to be a news update or a business-specific piece of content. Interact with your followers by asking them questions or holding a twitter chat during slow news days.
Using a tweet scheduler like Twuffer or Buffer gives you the power to let your brand be present online 24 hours a day. Consider scheduling tweets for peak times in different time zones so that your content can be circulated outside of traditional working hours. Scheduling tweets for weekends and evening hours gives you the chance to reach your audience when they might have more downtime to check out what you’re all about. Just make sure to mix up your scheduled content and avoid redundancy.
“Attend” every conference in your industry
Entrepreneurs could probably find a relevant industry conference to attend every day of the year if they had the resources. However, most people don’t have the time or money to fly around the country and sit in on panels all the time. The good news is that most major conferences provide a hashtag so people are able to participate in conversations whether they are physically present or not. Make a list of conferences you’re interested in and follow those hashtags in real time. Your voice can be present even if you physically can’t be.
Don’t be boring
The best Twitter accounts are the ones that inform, educate, innovate and entertain all at once. Mix up your sources and don’t be afraid to tweet out evergreen pieces of content that represent what you stand for. And, it’s likely that most other people in your industry will post content from all the same news sources. Dig a little deeper and find an interesting post from a lesser known source to share with your followers. Sharing pieces of content people have potentially never seen before proves that you’re an innovator and that you know where to look for fresh new ideas.